Create better Video Content with these Mindset Shifts
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Video content is the best way to build better connections with your audience, but hopping on a video or a live and just focusing on selling doesn’t work because your audience isn’t looking to be sold to. People that follow and watch you want to relate to you and feel like they know you. That’s what you have to focus on when creating video content. In this episode, online video expert and founder of Be Marvelous You Kellsie Moore is explaining why that connection is so valuable and how you can achieve it with your own audience to start building more authentic customer relationships and a loyal fan base.
Check out Kellsie’s Website: www.kellsielouise.com
Follow Kellsie on Instagram: @kellsie_moore
HOW DID SHE GET HERE?
Kellsie was always fascinated with studying people and cultures and graduated college after studying Anthropology in the middle of a recession. After graduation, she interviewed for a job as a teacher in a correctional facility, and for the next 3-4 years worked that job while feeling depressed, drained, and putting up whiles emotionally. After a scary experience with one of the inmates in the facility, Kellsie realized that she couldn’t continue in this career path. She started writing a list of things that made her happy, and within 6 months she had a new job in a much better facility.
She reprioritized her health and travel and her passion for acting. She booked the lead role in an independent film and started building momentum as an actress. This massive shift led her to her own personal development journey, and diving into entrepreneurship and learning how to build a digital business online and video marketing. For the last 3 years, she has been running her company Be Marvelous You, with a focus on personal growth for her clients. She had her a-ha moment when realizing she could help these entrepreneurs get comfortable and find success on camera, so that has been her focus ever since.
Our life is not about finding ourselves, it’s about creating ourselves, and doing so through choice.
HOW DO YOU BLEND YOUR PERSONALITY WITH THE TOPIC FOR VIDEO?
You are the lead of your own story. Even if you’re talking about the same subject as someone else, the heart and passion are going to be different from person to person based on their journey. You showing up and sharing your personal experiences and journey are going to be what makes the right audience like you, follow you, and buy from you. You’re building connection not just selling your products/services. When you do that, the people that are watching your videos will feel so much more connected to you that they will want more of you, and end up buying what you’re selling.
Related Post: Everything you Need To Know to Rock your Video Content
WHAT ARE YOUR TIPS FOR REALLY INCORPORATING OUR STORY?
Figure out what the unique parts of your story are and share those. For example, if you sell health supplements, you’re obviously not alone in selling them, but instead of focusing on selling the supplement, talk about how you used to have to drink a whole pot of coffee in the morning to get your kids ready and start the day, and since taking the supplement you don’t need coffee at all.
Small stories and experiences like that will help your ideal customer relate to you and feel like they know you even better. Be as specific as possible so that your customer can really relate to it. People like to buy from brands they trust and people they know, so you have to put more effort into building that connection through your story.
HOW CAN WE GET COMFORTABLE ON CAMERA?
Practice, practice practice. This gets you over the hurdle of feeling like it’s impossible. Just like anything else you do have to practice, but you also have to build a process for yourself around filming. Before you start filming, try dancing or stretching to move your body and get out of your head. It will help take you out of the judgement that you need to be still and have everything in place. Then have something you do AFTER filming - something small and celebratory to help you stay out of your head and celebrate the win. You want to create positive association with doing video, because that will help you get comfortable quickly.
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