How to Go From Pitched to Published and What Not to Do
TUNE IN ANYWHERE YOU LISTEN TO PODCASTS
Kelly Glover on How to Pitch Yourself and Start Getting Featured on Podcasts
Do you want to start getting published in the media and on other podcasts? It’s a great way to promote your business, services, and content, but it’s easy to make mistakes when you send in a pitch. Podcast publicist and founder of The Talent Squad, Kelly Glover, is giving us her best advice for how you can go from pitched to published, along with the 3 mistakes that are guaranteed to get you blacklisted.
Check out The Talent Squad
Grab the 8 Places to Find Podcasts to Pitch
Her Entrepreneur Journey
Kelly is Australian but went to college in Ohio, and has been in media and entertainment for 20 years. She started out as an intern working for Miramax, and did the red carpet celebrity interviews, before deciding to get started as a radio announcer. She moved to LA and couldn’t get a job in radio, so she started working in podcasting. After a few years, she moved back to Australia and was a producer for a network show for a little while.
Kelly finally started her company The Talent Squad, where she helps entrepreneurs gets booked on podcasts and consults with podcasters. She’s been doing that ever since, and loves watching how podcasting and the media has changed over the years.
What are the 3 mistakes that can get you blacklisted?
1: Copy and pasting generic pitches. You can tell when it’s a generic template and doesn’t usually tell you why the person would be a great guest. It almost never works, and if it does, it’s probably not even a show you want to be on. Always do a customized pitch so you save your reputation and are more likely to get booked.
2: Making it about you and not about the audience or the host. You need to solve a problem for the audience or teach them something, instead of just promoting your book, service, etc. You have to make your pitch about the value you provide.
3: Not being pitch ready. Make sure you have all the pitch assets. A great subject line and email will get you in the door, but then the host will check out your website, social media, if you have a one-sheet, etc. to vet whether or not you’re a good fit for their show. Pitching too early and not having these assets in place to show your expertise is a bad sign to a host.
When it comes to pitching the media you only have one chance, so if it’s a 3 out of 10, you’re done.
A couple of things to remember: make sure you do your research on the show and the host before pitching. Use language that would be appropriate for the show in your pitch. Understand the difference between a topic (i.e. something general like business) and a talking point (i.e. specific things you can do to grow sales) and have both ready to go. Make sure you’re pitch ready AND podcast ready (so don’t pitch to podcasts if you don’t already have a microphone and headphones and are ready to do an interview!)
Once we’ve pitched, how do we make the most out of the interview?
Once you’ve prepped and pitched, there’s the process of getting booked. Make sure you have a scheduling link and your equipment ready to go. Be interview and tech ready, but be prepared to also come camera ready. Even if it’s an audio-only interview, the host may change their mind, want screenshots for promotion, or something else, and you want to look professional and ready to go. This includes lighting! Even if it’s just a light in front of your face, try to make the lighting in your space as good as you can. Make sure you have all of your talking points ready for your interview, and that you can back them up with case studies or examples. Get back to the host in a timely manner with the materials they request (like a headshot, bio, etc.)
Any other advice you want to offer?
Just think of it as being a guest at someone else’s party. Don’t make the show about you. Stick to your talking points and come prepared. Make sure that you respond to the host quickly even after the interview, and that you share the episode and promote it, so that hopefully they’ll refer you to other podcasts as well!
Stay tuned for new episodes of Females on Fire every Wednesday and Friday!
Love this episode? Your feedback would mean the world to us!
Want more from Females on Fire?
Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
Join the Females on Fire Facebook Community to get first dibs on freebies and announcements, plus meet some other amazing ladies like yourself!
If you enjoyed today's episode, please
Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
Leave a podcast rating/review on Apple Podcasts or Spotify.
Subscribe for new episodes every Wednesday and Friday.
Enjoy these offers from our affiliate partners:
Get 50% off Flodesk for life for beautiful email marketing
Run your online business the easy way with ThriveCart
Use code ‘FEMALESONFIRE’ to get 10% off your supplements order at GutPersonal
TOP CATEGORIES:
