How to Attract and Book More of Your Best Clients
TUNE IN ANYWHERE YOU LISTEN TO PODCASTS
Heidi Thompson on How to Sell Out Your Offers with Your Dream Clients
We all know how important our ideal client is for business, but even when you know who that is, how do you find them and get them to book you? In this episode, marketing expert Heidi Thompson is giving her advice on how to clone your best clients and start booking more of the clients you love working with.
Grab a copy of Heidiās book Clone Your Best Clients
Her Entrepreneur Journey
In college, Heidi did a lot of volunteer work for fundraising events for non-profits, which is where she got the beginnings of her marketing experience. She soon got the opportunity to work as an assistant wedding planner, and was excited to take the job. She realized that she was very drawn to the marketing side of business, and in that time moved to England with her husband, and began working in marketing.
Heidi kept an eye on the wedding industry though, and noticed a gap between what the wedding media and shows were doing and where the market was actually going. She saw this as an opportunity to step back into the wedding industry and she created a wedding show with the sole purpose of bridging the gap and connecting clients to vendors who were struggling with their marketing. Since then sheās continued to work with wedding vendors to help them create marketing that actually works for their business.
Whatās step 1 in finding more of our ideal clients?
The most important thing to do is to really look at the people youāve worked with in your business that you wish you could clone and work with again and again, and figure out what the qualities were that attracted you to those clients. Start identifying the personality traits, hobbies, values, etc. that set those clients apart from anyone else youāve worked with.
If youāre defining your ideal client by demographics, youāre not helping yourself.
If youāre saying that your ideal client is anyone in a 50 mile radius whoās engaged, then you arenāt going to be able to pinpoint the types of clients you really want, because there are tons of personalities that fit that demographic. You have to narrow down what youāre looking for to a very specific group of people.
How deep into those demographics should we actually go? Should we really care about their hobbies?
Youāve got to dig deep! Youāve heard the saying āwe buy from people we know, like, and trust,ā and that ālikeā aspect is really important! You have to be able to connect with someone on a personal level. Think of your potential clients as the rings on a dartboard. When you get as specific as possible and start finding specific things about clientsā personalities and lifestyles to connect to, those clients will be your bullseye. Youāll still book clients who fit some but not all of those checkboxes and thatās okay. Those clients are considered the outer rings of your dartboard. They arenāt your perfect clients, but they value and appreciate your work and would be a good fit for you, but when it comes to marketing, youāre always aiming for the bullseye.
How does interviewing our best clients help us find more clients like them?
The whole idea here is that you want to get more clients that are just like them. In order to do that we need to understand, not just who they are, but their motivations, why they made certain choices, where they looked to find you before they hired you, and even who they compared you to. Youād also love to hear how theyād describe you to a friend if they were referring a friend to you. Whatever theyāre saying is whatās special about you.
Your best clients are an untapped resource of marketing intel. Since youāve already worked with them and have the relationship to speak to them, they will, with the right questions, tell you what to say to them to book them. Theyāll tell you exactly what made them decide on you, and you can use that to hone in on your marketing strategy.
Stay tuned for new episodes of Females on Fire every Wednesday and Friday!
Love this episode? Your feedback would mean the world to us!
Want more from Females on Fire?
Grab your ticket to the Females on Fire Conference to join us live and in person for 2 days of business and personal growth!
Join the Fire Starter Club to get exclusive trainings, resources, live networking and co-working calls, and more!
Join the Females on Fire Facebook Community to get first dibs on freebies and announcements, plus meet some other amazing ladies like yourself!
If you enjoyed today's episode, please
Text 'PODCAST' to (910) 541-9177 to be first to know about episodes and even text in your questions about the episodes!
Post a screenshot from the episode on your Instagram Stories and tag @hayleyluckadoo & @femalesonfire so we can repost you!
Leave a podcast rating/review on Apple Podcasts or Spotify.
Subscribe for new episodes every Wednesday and Friday.
Enjoy these offers from our affiliate partners:
Get 50% off Flodesk for life for beautiful email marketing
Run your online business the easy way with ThriveCart
Use code āFEMALESONFIREā to get 10% off your supplements order at GutPersonal
TOP CATEGORIES:
