Why Flodesk is the Best Email Marketing Platform for Entrepreneurs

As a long-time entrepreneur, I know the power and the need for email marketing…and as a long-time entrepreneur, I know the headache that can come with email marketing. In a world of video trends, the content scroll, and DMs on so many different platforms, it’s easy to put off the marketing tool that feels like it takes more to create.

That’s exactly how I felt until I found Flodesk, and all of a sudden, email marketing was easy, fun, and on brand. I’ve used and loved Flodesk since their early days - I even wrote another blog post about it all the way back in 2019 - and with their new features and updates, I’ve never been more convinced that they’ve built the BEST email marketing platform for small business owners.

Plus I love that they let me share such a generous offer with my people - get 50% off your first year of Flodesk and see how fun and simple email marketing can be! Now, let’s dive into why I think Flodesk is the best in the game and what new features make it a no brainer for entrepreneurs and creators!

Please note: This post contains affiliate links which I may profit from in some way, but just know that I only share about products and brands that I love and believe in!

Use the button above or code ‘HAYLEY’ and get 50% off your first year of Flodesk for unlimited subscribers, emails, forms, and workflows!

So what is Flodesk and why is it the best email marketing platform?

Flodesk is, in my opinion, the best email marketing platform around. They make it easy for small businesses to grow, nurture, and monetize their email list with beautiful, branded emails through an intuitive, easy-to-use builder and plenty of well-designed templates. You can effortlessly build landing pages and forms, create automated workflows, segment your list as needed, and learn about your audience with a robust set of analytics.

In addition to email marketing, they also have link in bio and e-commerce capabilities. Though I’ve heard wonderful things about both, my personal experience with these are limited, so I’ll mostly speak to why I love it for the email marketing side in this post.

So what makes Flodesk a no-brainer?

As someone who tried so many platforms - Kit (formerly ConvertKit), MailChimp, ActiveCampaign, Mailerlite, and Aweber - nothing really checked all my boxes until I found Flodesk. I also had the same concern as so many of my fellow entrepreneur friends, which was pricing. With most platforms, the more you grow, the more you pay, and your cost will go up as your list continues to fill with subscribers.

That’s not the case with Flodesk! One of the biggest selling points for me has always been that you pay one monthly affordable price, and you get unlimited subscribers, segments, forms, and workflows. You grow your list, your monthly price stays the same. That’s a huge selling point when you’re a small business owner who’s always trying to find ways to lower your overall costs. Flodesk was literally built for small businesses, so they get it, and for me, partnering with brands that understand and value the importance of small businesses is a huge plus.

Now let’s dive into some of the Flodesk features that really make it the best email marketing platform on the market. Here are the features I’m going to dive into (but trust me, there are so many more, too!)

• The email builder

• New forms

• Link actions

• Countdown timers

• Polls

The email builder

If you’ve ever heard anyone talk about why they love Flodesk, you’ve probably heard them talk about how beautiful the emails are. This isn’t just hype. The functionality of the builder is honestly one of the easiest tools that I use, and between the ready-to-use templates, drag and drop blocks, and full range of customizations, you can make your emails look so fun, creative, professional, and absolutely stunning, and you can do it all even if you don’t really have much of an eye for design. The builder is truly a “no skills needed” tool.

This is something that was always important to me because the idea of having to learn how to use a new tool or platform was stressful, and as much as I knew building an email list was important, if something isn’t fairly easy and at least a little bit fun in my business, it’s probably not getting done, and it’s definitely not getting done on a consistent basis.

When I tried other platforms, this was a big problem. Many platforms were either not very customizable at all or it would take so much work to actually get them to look how I wanted (and I promise, I’m not actually that picky!) The builder in Flodesk has always maintained their drag and drop functionality even when upgrades and new features roll out, and there are very few things that you can’t customize. So whether you want creative and design-heavy or you have no design skills at all but want pretty, branded content, this email builder accommodates.

New forms

One thing I’ve learned about Flodesk over the years…the team is always working on making it even better. They roll out new or better features often, and one of the recent features include some major updates to the forms - updates that will make it even easier to attract and nurture your audience.

Now in addition to beautiful landing pages and easy opt-ins, 3 new form features have arrived: link in bio forms, video forms, and spinner forms.

Link in bio forms

Say goodbye to constantly changing your link on social media or to those bland and boring link in bio options with limited capabilities and logos and branding that belong to the platform and not you. Flodesk lets you put all your links in one place, customize as desired, add all your own branding and flavor, and then share in one easy link. This is the perfect way to drive social media traffic to different touchpoints of your brand, covert followers into email subscribers, or even leverage waitlists for new or upcoming launches and offers.

Video forms

Video has become a must-have in the digital landscape of the small business economy. When you leverage the power of video content, you build deeper trust with your audience, inevitably deepening their experience with your brand as well. Video is a great way to establish yourself as an authority in your industry, give your audience the feeling of having a more personal connection with you, and actually keep people engaged with your content longer. That’s why video forms make so much sense. There are so many ways you can use these - introducing yourself to a new audience, showing off a new offer, creating a teaser, highlight, or sneak peek of something you have coming up - but no matter how you choose to leverage video forms, you’re sure to have more conversions.

Spinner forms

These are a personal favorite of mine, because I love gamification. Like I said earlier, I want things to be fun, both for me and for my audience. Spinner forms make it even easier for me to gamify pretty much anything or offer something special to my community. They look exactly like what you’re thinking - the fun spinning wheels you see with discounts and prizes that make you sign up on any website that has them - but are still fully customizable just like the other forms. These are such a great way to give a discount or special offer to your people, create hype and anticipation that helps increase conversions of new visitors by 30%, and are perfect for holiday and special event campaigns.

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