The Hardest Working Tool in My Business and How I Use It

May 5

I’m a big believer that running a business is a very personal experience…right down to the tools you choose to use. There are so many different tools and platforms out there for everything under the sun that you could possibly need to do or create, and trust me when I say, I’ve tried A LOT of them.

Regardless of which social media scheduler I’m favoring these days or which new AI tool has caught my attention, there’s one feature on one platform that my business quite literally couldn’t function without:

Flodesk workflows.

I LOVE Flodesk, which is really obvious when you see how much I post about it, like this blog post about why Flodesk truly is the best email marketing platform for entrepreneurs. As much I love the platform as a whole, the workflows feature specifically is one of the hardest-working tools in my business.

So let’s dive into how I use this feature, what’s new with it, and why it’s such a game changer for your business. Plus who doesn’t love getting 50% off your first year of Flodesk to start using the workflows?!

Please note: This post contains affiliate links which I may profit from in some way, but just know that I only share about products and brands that I love and believe in!

Grab 50% off your first year of Flodesk

Use the button above or code ‘HAYLEY’ and get 50% off your first year of Flodesk for unlimited subscribers, emails, forms, and workflows!

How I’m Using Flodesk Workflows in My Business (And Why I’m Obsessed)

Email marketing is such a love-hate relationship for most of us. You know it’s a necessity so you have a list that you own and can connect with your people even when algorithms aren’t exactly playing nice, and you love the instant connected kind of feeling that it can give your people when your emails land in their inbox. But let’s face it, a lot of the time, planning and writing those emails feels like a massive headache.

Enter: workflows.

Now I obviously still love sending regular emails to my list and keeping them updated, but my workflows are constantly working for my business even when I haven’t been at my most consistent. I’m talking full-on automations that sound like me, work around the clock, and nurture my community like a warm hug in their inbox, even while I’m living my best life on stage or at the beach.

Let me walk you through exactly how I use workflows, what they do for me behind the scenes, and why I’m so obsessed I could shout it from the rooftops (or at least from this blog post).

Nurture sequences that give that instant bestie feeling

Every time someone opts in to my list, whether through a virtual summit, a freebie like our Pitch Kit, or through something else, I get to create that instant feeling of being gal pals chatting on the couch. Because subscribers are getting a “here’s your free thing, thanks for signing up” email. They’re getting a fully crafted experience over the next several days or weeks in their inbox.

My Flodesk workflows instantly send them a custom email nurture sequence that’s been intentionally designed to:

Make them feel seen, welcomed, and of course, hyped up
Introduce them to who I am and what Females on Fire is all about
Show them the next best step for them, whether that’s listening to the podcast, engaging with the community in some way, or checking out an offer we have

It’s getting them fully immersed in our little corner of the internet right from the start in a way that makes sure no one falls out of the funnel. And of course, it runs fully on autopilot.

This matters so much because let’s be real…I don’t have the time to personally follow up with every new subscriber, and neither do you. But that doesn’t mean I want things to feel cold or robotic. Flodesk lets me create sequences that are gorgeous, simple, and infused with my voice, so it still feels personal even though it’s automated.

When I speak, my Flodesk workflows speak too

My all time favorite part of my business is speaking on stages (or podcasts) where I get to motivate an audience, make them laugh, and inspire that next step in building their profitable business that fuels the dream life they want. If you’re a speaker, educator, or podcaster, you know that while getting to captivate an audience for a few minutes is such a rush, you have a very small window to keep that momentum going.

This is where, just like with my freebies, I’m able to create special workflows for each event I speak at so that my audience is instantly connected to me in their inbox and I can keep that fire lit with them. Imagine knowing you’re following up with every single attendee in the room without having to lift a finger.

Flodesk even makes this easier with their QR codes. When you create the form you want your audience to opt in on, you can just grab the QR code for that form and share it. When I speak, I add this QR code to my last slide and tell my audience to scan it with their phones. They’re opted in, on the list, and starting a nurture sequence before I’ve even left the stage.

Pro tip: Create a unique workflow for each and every event or podcast you speak at. It feels so much more personal, more human, when the first email reads “I’m so glad you loved my talk at XYZ.” You’re able to point them to the very specific next steps you want them to take, all while making them feel even more connected to you and cared for by your brand.

Make more money and impact off course emails

You know what’s not fun? Getting a message that says, “I bought your course but I never got anything.” You know what is fun? Not only creating a system that makes sure that never happens again, but also one that makes you even more money and has your course students raving about what they learned.

With Flodesk, I have a workflow built out for each of our courses that immediately triggers when someone purchases. It sends a:

Polished, branded confirmation email
Direct login link so they’re not hunting around
Short sequence that gets them hyped to dig in
A few well-placed upsell offers that feel helpful, not salesy

It’s like giving them a concierge experience right from the jump. It boosts their confidence, shows them that this purchase is a big deal (because it is), and keeps the customer journey flowing seamlessly.

Plus, the upsells? Those are built right into the workflow, so we’re able to increase the revenue per customer without feeling pushy or overloading anyone. They get what they need. I grow my business. Everybody wins.

But it doesn’t stop there.

People buy courses with the best of intentions, and then…they ghost. Not on purpose, but because they got busy or overwhelmed. And I never want our courses collecting dust in someone’s download graveyard. I want them creating results and getting people excited for what’s next.

We use our workflows to created automated motivational sequences inside Flodesk that check in with students during the course. These aren’t your typical “reminder” emails either. They’re full-on pep talks.

Things like:

“You made this investment for a reason…let’s keep going, gorgeous.”
“Here’s a quick win to help you stay on track today.”
“You don’t have to finish it all at once. You just have to keep moving.”

These touch points feel like me - encouraging, hyped up, no fluff - and they go out automatically at set points in the course timeline. It helps people stay engaged, see results, and actually finish what they started.

And when they finish? You better believe there’s a follow-up sequence celebrating that win and inviting them into their next step. Plus encouraging them to share their results, give testimonials, and tell their friends, so then our course students are bringing in more course students (because word of mouth truly is your best friend!)

So those are just a couple of the ways I’m leveraging the power of Flodesk workflows to run my business. They help us make so much more money, grow our audience consistently, and keep me from tearing my hair out trying to keep up with an ever-growing to-do list.

Ready to try them out for yourself. Use my special Flodesk link to get 50% off your first year of Flodesk and start creating easy, beautiful, and brand-building workflows for your business!

Grab 50% off your first year of Flodesk